The first undeniable question: please tell us about the brand Alfie.
I have never studied design although I did my bachelor at Parsons, The New School for Design but in Marketing. However, many of my friends studied Fashion Design at the same school, and I remember spending most of my time in the studios simply watching them create. So whether I took part in it or not, fashion design was always a big part of my student life. Maybe it is the reason why I decided to launch my own fashion label, after I graduated from my master in Luxury Management (MAFED) at Bocconi in Milan, last November. Alfie is my surname and since my brand is such an extension of my personal style and mindset it was naturally that I decided to call it Alfie.
Your brand’s core essence states that “Theres a boy in every girl, or the desire to find the perfect balance between femininity and masculinity”. How come you decided for this direction in the nowadays context where the women’s empowerment movement seems of such actuality?
With this moto I am challenging the traditional social norms depicting what a women should wear, or how she should behave. Norms that do not resonate with our society anymore. Through Alfie, I am rejecting the idea of womenswear to connect both world (menswear and womenswear) in order to create endless possibilities. I was strongly inspired by that quote from Yohji Yamamoto “The more (a woman) hides and abandons her femininity, the more it emerges from the very heart of her existence.”
Is any of your own personal style reflected in your designs or are these two separate worlds?
Every single thing I design for Alfie immediately becomes an essential of my wardrobe. I grew up with my brothers and was always inspired by how comfortable yet elegant their clothes appeared to be. Menswear basics are a big part of my personal style and the main inspiration for Alfie.