You opted for a small-batch, make-to-order production method, encouraging a slower, more environmentally respectful approach. How much is sustainability important for you?
It’s incredibly important to me. I believe though, nowadays it’s something that should be ingrained into the core of any business, fashion or otherwise, from the start. The quest for sustainability I think will be never ending, there is always something that can be done differently, better. It’s a constant learning experience, and it can be really overwhelming as theres so much conflicting information out there. I think as long as you are making a conscious effort to be as environmentally respectful as you know how to be, that’s already a great start. Once you’ve nailed one aspect, you can move on to look at how other areas can be improved, which is how I’m trying to approach it.
Which do you think is the future of the fashion industry in the intricate nowadays context?
In light of everything going on right now, it would be impossible to say. I think we’re in the process of tearing it all down, in order to rebuild an industry better suited to our times. There is a massive call to action for the industry as a whole, to do better at pretty much everything. I only hope we can learn from past mistakes, and seize every opportunity we can do improve and do better.
What do you think is a fashion designer’s biggest struggle today?
There is so much out there, small emerging designers can get lost amongst the crowd so easily. We’re in an age of instant gratification and constantly bombarded other peoples success, it can be really hard to keep that determination to keep going. Also just money, there’s never enough.
What’s next for TheDESCENDED?
Hopefully so many things! I’ve begun working on the next collection, and exploring ways to grow and get out there more (I’m the first person to throw their hands up and admit I jumped in head first, when maybe a little more knowledge or experience would have been beneficial). As a young brand, I’m embracing this period of discovery into what TheDESCENDED can become – with each collection at this stage, everything I thought I knew about myself as a designer, and what I wanted to do, evolves. This is only the beginning!