Religion & Symbolism:
Religious imagery, like the poster of you resembling Christ with satanic elements, appears frequently in your work. How does religion or spiritual symbolism inform your art, and is there a deeper critique at play?
I love the iconography of the Catholic Church, or churches in general, but I don’t approach it as a consumer. I’m simply fascinated by the fact that the biggest ‘company’ in the world has the best logo ever invented. The story behind that logo is unparalleled, compared to the Mercedes or BMW logos, it’s nothing. The Christian cross is a logo that says so much. It’s cruel, it’s terrible, it’s powerful, it’s everything. Without being critical, I’m just fascinated by its impact and the weight it carries.
Lucy:
Your work on Lucy Westenra began with that initial photo shoot in the bedroom, which sparked the development of an entire body of work around her character. To what extent did The Mandrake influence this direction? Was Lucy a concept you were already exploring, or did The Mandrake’s atmosphere provide the ideal setting to bring her to life?
To be perfectly honest, I first read Dracula when I was very young, and I’ve revisited it many times since. I’ve also watched countless adaptations, including Murnau’s Nosferatu from 1922, which left a lasting impression on me. I’m particularly excited about the new adaptation by Robert Eggers that’s coming out soon.The Mandrake’s dark interiors, shadowy hallways, and mysterious vegetation were an immediate source of inspiration. The atmosphere felt perfectly aligned with the essence of Dracula and the character of Lucy Westenra. There’s a richness and a sense of foreboding in the space that allowed this concept to come alive. You simply can’t evoke that same sense of darkness and mystery in a pristine, white, minimalist setting like you might find in Los Angeles. The Mandrake provided the ideal environment for me to fully explore and develop this vision.
I can absolutely see The Mandrake as the perfect interior for Lucy Westenra, it feels like she belongs here, both before and after her transformation. The hotel’s Baroque and Victorian influences create a sense of opulence, but that richness is undercut by a radical, shadowy edge. This duality mirrors Lucy’s descent into vampirism, where beauty and darkness coexist. The hotel’s maze-like design evokes the labyrinthine setting where Lucy is bitten for the first time. The sense of losing yourself within the space, perhaps encountering something primal or sinister along the way, perfectly aligns with that narrative. The Mandrake’s design invites exploration and mystery, making it an ideal backdrop for this kind of gothic tale.
What I really like about the hotel is that you, the whole team around you, and Rami as a curator, made the impossible possible. There has always been counterculture, which has always been underground. We’ve seen it in Berlin, London, all the goth culture, the noise culture, the electronic music, alternative cultures. But these movements very rarely, if ever, collided with luxury or high-priced luxury. And when they did, it was often awkward or a bit embarrassing. It was like two worlds that could never quite come together. What’s remarkable here is that you’re not even trying to force them together, they just merge naturally, without any embarrassing or uncomfortable moments. You have these fantastic performances: the noise performances, the experimental DJs. And on the other hand, you have this almost castle-like environment. It’s not overly luxurious in a traditional sense, it doesn’t feel like the old-style hotels of Rome or the grand palace hotels. Instead, you’ve found this really thin, delicate line between underground culture and beauty. It’s luxurious, of course, but in a way that feels modern, refined, and perfectly balanced.
Yes, well, we must also thank artists like yourself, as you have paved the way for us to introduce this kind of work to a broader audience. Artists play a significant role in shifting societal mindsets, which in turn creates opportunities for enterprises like ours to emerge and thrive. Haunted by the character of Lucy Westenra, you delve into the connections between this vampiric Victorian figure and the modern gothic woman. How can we uncover the echoes between these two female archetypes their shared struggles, their quest for resolution, and their navigation through the complexities of humanity? What might contemporary women find in Lucy’s battle to reconcile personal desires with societal conventions? What empowerment can be drawn from this reflection, and how might the artist’s work contribute to the evolution of this hard-won privilege?
I mean, being a vampire might not have been an option in the story, it’s not presented as an alternative for those people, but it could have been a symbol for self-reflective feminism, or a way to escape the nonsense or the ‘mud’ you’re stuck in. The story is, more or less, this: you revolt, and you get killed. That’s the point. For me, Lucy is almost like a saint, a saint of uprising, a saint of revolt, a saint of anti-nostalgia. She’s a punk.