Return to the Maker

A quiet rebellion against fast fashion where hands create, time slows, and the maker rises again.

Creating in a world of uncertainty.

A familiar narrative dominates the media: glorifying perfectionism, perpetuating fast paced trends and even faster fashion. As AI rises ‘to takeover’, a growing fear spreads that authentic artistry is being copied, freely distributed and quietly erased by the click of a button. Real human tactile design and creation are hidden from view, believed to be fading and soon even replaced – that assumption is wrong.

Return to the Maker

Credits:

Words: Issy McElroy / @issymac
Photo Editor: Nehir Kamasak / @nehirkamasak
Featured: Lou De Betoly, Justine Clenquet, Iris van Harpen, Polina Osipova, Dilara Findikoglu / @loudebetoly, @justineclenquet, @irisvanherpen, @polinatammi, @dilarafindikoglu

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