The city that never sleeps witnessed the dynamic fusion of fashion and techno as 44 Label Group launched its highly anticipated Fall/Winter 24 campaign. Under the visionary leadership of Max Kobosil, the brand continues to redefine the boundaries of creative expression, blurring the lines between a fashion label and a music label. This latest campaign is a testament to Kobosil’s commitment to dismantling the silos that traditionally separate these two vibrant worlds.

The campaign’s striking monochrome visuals are the work of renowned photographer Sven Marquardt, a legendary figure in the Berlin techno scene. Marquardt, whose photographic journey spans over three decades, is celebrated for his ability to capture the raw, unfiltered essence of his subjects. Shot at the iconic Knockdown Center in New York City, the campaign unfolds against the backdrop of 44 Label Group’s headlining gig in June. The venue, known for its industrial charm and expansive space, provided an ideal setting for the convergence of fashion and music. The photoshoot took place the day after the event, featuring the full lineup of DJs who had electrified the audience the night before. The artists: Clara Cuvé, Aiden, Somewhen & Hardy, integral to Kobosil’s label imprint, embody the duality of their personas, effortlessly shifting between the worlds of fashion and techno.

44 Label Group’s F/W 24 campaign is not just a collection of garments; it is a narrative that speaks to the core of contemporary culture. The models, carefully chosen for their ability to represent this cultural synthesis, are more than just faces—they are storytellers. Each photograph by Marquardt is a window into a world where the pulsating beats of techno merge with the avant-garde aesthetics of high fashion. The campaign’s success lies in its authenticity. By choosing Marquardt, a figure who is deeply embedded in the techno scene, and by featuring models who live and breathe this culture, Kobosil has created a campaign that resonates on a profound level. The images are not just visually arresting; they capture the spirit of a community that thrives on innovation and self-expression.

44 Label Group has always been at the forefront of integrating fashion and music. Presenting its collections in fashion capitals like Paris and Milan, the label has garnered acclaim from some of the highest-profile names in both industries. The F/W 24 campaign continues this legacy, showcasing designs that are as much about style as they are about the lifestyle they represent. As we eagerly anticipate the next move from 44 Label Group, this campaign stands as a bold statement of the brand’s ethos. It is a celebration of the interconnectedness of art forms, a declaration that fashion and music are not just complementary but inseparable. Through this campaign, Kobosil and his team invite us to experience a world where every beat, every thread, and every image tells a story of unity and creative freedom.