We don’t believe they should be two conflicting traits: high quality pieces should be able to last someone a lifetime. The care we put into crafting our pieces is the same care that goes into making sure that our process does not harm the environment. ELLIZA looks forward to a future where fashion can provide the best of both worlds: The expression and uniqueness of a high fashion brand, and the durability and fair business practices of a sustainable brand.
Each Elliza piece tells a story. What narratives are you most passionate about sharing, and how do these resonate with the modern, conscious consumer?
We want to offer the modern consumer an option where they do not have to choose between ethical business practices and unique pieces of clothing, as is often the case. Hence our slogan: ‘We design our own future’.
Another important narrative is that we aim to represent places from all over the world in our collections. Elliza is a global brand that anyone can find themselves in. We are not tied down to a location or specific occasions, the only constant is the Elliza vision we represent everything in.
As an emerging brand, you’re shaping not just collections but a philosophy. What legacy do you want Elliza Couture to leave in the fashion world?
Our slogan says it best; we design our own future.
Our goal is to inspire everyone to strive for greatness and pursue their dreams fearlessly. ELLIZA embodies this ambitious spirit by showcasing motivating visuals and messages that encourage you to unlock your own potential and strive for the successes you want to conquer.
How does Elliza Couture draw inspiration from global cultures, and how do you weave these influences into the brand’s identity?
Basing every collection on a different city/country we show no matter where we are, no matter who we are, we can become our true selves.
We intertwine old traditions, cultural references and focus on trims and details that express your inner self. We try to not shy away from either; we want to show the beauty and dark parts of a specific culture we use as reference for our collection and modify it into our own story telling. ELLIZA is my alter ego to accomplish this feeling.
Beyond the garments, what message or emotion do you hope women wearing Elliza Couture carry with them? How does the brand contribute to the conversation about empowerment in fashion?
We want to create a community of ambitious people. That no matter where they live, who they once were, or who they are now they are striving to become that idolised version of themselves. Feeling like the world is at your feet and dreams are not just dreams but reality.
We believe that everything is achievable as long as you are who you are, and expressing yourself in style is the first step towards that.