Talking about your educational background, you transitioned from political science to a more creative path like the world of fashion. When did you decide to change again to focus on music, what drove you to revolutionise everything once more? And how did you experience the new change in carving out a path on another front?
At the beginning it was difficult because it’s not just about producing music and doing gigs but about having a clear vision and building your company around it whilst dealing with a reality that has a high percentage of risk. It is a real job. I have employees who work for me and all together we are the brand Matisa. What must remain unchanged over time is my spirit, my passion and my strength and perseverance. I will never stop believing that beautiful music saved me and will save the world.
Among all the elements and facets, what do you particularly enjoy about your current career, the choices you are making, and what do you think is important nowadays to stand out?
I love my job and I’m really enjoying the idea of creating a community of people to share ideas and music with. I can only build it whilst traveling because where I live this concept is not very present. Another thing that I really like, is being able to produce what I have in mind, the more time passes, the more records I buy, the more ideas I have and the more my wealth of knowledge increases and I am able to give light to ever better ideas.I love improving myself every day. To stand out as an artist today I believe the ingredients are: having a cultural background (record collection), making music (giving light to one’s identity), having business and marketing knowledge, being a good networker and building one’s own community with which to share ideas, being courageous and not surrender to the millions of doors that close.
The combination of Music and fashion seems to be an integral part of your vision. What is the strength that arises from the intertwining of these fields and what do you seek to draw from both?
Fashion links well with music, this is a very clear concept. We talk about taste and pleasure in what is beautiful. My attraction to both began since I was a child, and I was strongly attracted to anything that was well made and of great quality. By delving into the two fields (fashion and music) we understand that both have in common the presence of a strong creativity that gives light to unique creations. I love to think of them as unique.
Nowadays, there is so much competition, what do you think is essential to avoid blending in, what should be avoided, and what can change the approach and interface towards the outside world?
To stand out you have to be visible and you can be visible in various ways. My way is as follows: making music that sheds light on my identity, accepting gigs where I think I can give the best of myself thanks to the help of the promoters that have to give me all the instruments to do a good job all together, putting myself on the line by always taking new risks, evolving.
On a feeling level, is there a memory, a sensation, a personal experience that has particularly marked you and that you have made part of yourself and your work?
I remember myself as a child playing the piano with my teacher performing a piece for 4 hands and I remember the harmonious feeling of the two of us together. I feel the same every time I play at a different intensity, there are times when it’s louder, others when it’s less intense but it’s always the same sensation. It’s difficult to explain if you have never played a musical instrument.