You mentioned your no-photo campaign ENJOY RIGHT NOW which over time has become not only your trademark but also a distinctive way to protect freedom and anonymity on the dancefloor. Cities like Berlin and London have made it part of their culture, and now Ibiza and Milan as well. It’s one thing to introduce it into an already rooted culture, another to bring it into places where entertainment dominates: does the audience’s reaction change? How do you prevent it from becoming just another marketing element?
You know there’s a big difference between posting a sign and saying you support something. Whether that be no photography, whether that be promoting safe spaces etc and actually doing something about it! I do find it funny watching some artists promote their parties that have no photos with them actually videoing or photo’ing their own party. It is hypocritical to be talking about no photos while posting photos, and I’m wondering how they can’t see that? The moment I came up with the Enjoy Right Now campaign, I quickly understood that I have to walk the walk if I’m gonna talk the talk. Regardless, I’m still happy to see this being implemented in more places around the world whether it be commercial or underground because it’s needed to preserve the dance floor and the experience.
You have built systems to protect the dancefloor, ensuring quality and sonic consistency. But in private moments, do you ever miss chaos? The unpredictability of imperfect rooms, illegal spaces, bad acoustics that forced you to fight for impact?
Oh, I still have plenty of chaos, and until recently I was operating an illegal space in my hometown of Minneapolis for about 15 years – it only closed because of a fire in the building. Just because I may be at the level I’m at and because I demand or aim for certain levels of quality doesn’t mean that it will always happen. I’ve said this before, that I could be playing in the most perfect “on paper” venue, with great sound and lighting, and still have a horrible night or experience. I could also walk into a terrible room with a bad sound system, distorted or broken monitors, and maybe have one of the best nights ever. The magic comes from so many elements and because I come from the raw, illegal, underground scene, I can adapt to all of it. But if I’m being honest, I would much rather take a night with some chaos! That sense of unpredictability—when it’s all just barely holding together – is something I absolutely look forward to and I’m lucky enough to still experience at times.
All these initiatives (Aslice, SOS, FairPlay) seem to tackle the same problem from different angles. Even when one stops, another emerges. Today, a DJ can simply play and get paid, yet you seem to reject this position: do you feel an ethical responsibility connected to your role? Are you interested in leaving a legacy that is not musical but structural, something that will continue to function even after you stop playing?
I believe all of those projects are already part of my legacy because they’re part of my story. They may have taken different forms, but they all stem from the same principle. I believe that if you reach a position of success or privilege in anything you do, you should always contribute something back. That’s always been important to me. Not because I think I need to play some heroic role, but because I’ve benefited from this culture and from the people around me, and I think that creates a real responsibility. I do reject the idea that my role is simply to show up, play, get paid, and leave. That never felt like enough to me.