Architecture of Motion / Puma x Heliot Emil

Release Date: June 14, 2025.

There’s a clarity that comes with motion, stripped of noise, tuned to the essentials. PUMA x HELIOT EMIL’s second collaboration builds on that instinct, where form follows function with quiet precision. Landing June 14, 2025, the capsule threads itself into the growing narrative of utilitarian minimalism. But this isn’t about trend. It’s about engineering presence through absence of noise, of excess, of anything nonessential. What’s left behind is stark, black, deliberate.

The collection’s silhouette is defined by disciplined simplicity. Sleeveless tops and shorts function like a uniform, streamlined and purposeful, designed to move without distraction. Ergonomic vests and featherlight jackets balance form and function, shaping performance with architectural precision. The footwear stands out with the Deviate Nitro Elite Trail, reimagined with a seamless single-skin upper and a quick-pull toggle replacing traditional laces. The result is a design that feels more sculptural than sporty, where every element serves a purpose. Here, function is not an afterthought, it is the foundation.

PUMA x HELIOT EMIL collaboration pares movement back to its essentials, emphasising practical form over unnecessary embellishment. Accessories come oversized but are designed with purpose, offering ample capacity without tipping into excess. Branding is kept minimal, avoiding loud logos or flashy details in favor of subtlety and function. Every piece is crafted to support natural movement, creating a quiet yet confident aesthetic for those who prioritize intention over display. It’s a reminder that utility and style don’t have to compete, here, they coexist seamlessly.

Minimalism never moved like this.

Architecture of Motion / Puma x Heliot Emil

Release Date: June 14, 2025
PUMA | @puma
HELIOT EMIL | @heliot_emil
Words: Irina Klisarova / @its.irka.bitch
Editor: Anca Macavei / @ancamacavei

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