Archiving Beauty

In a world obsessed with perfection, beauty is chased, reshaped, and archived, yet always slipping away. Set in a fading Berlin archive, this project reflects on the illusion of preservation and the quiet truth of impermanence.

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Credits:

Creative Direction: LUCALUCA.studio, P. Luca Wunderlich, Luca M. Reinsch / @lucaluca.studio, @training_of_daily_living, @lucamariex
Photography: Evelyn Bencicova / @evelyn_bencicova
Styling: Maikel Luka / @maikelmauvais
Makeup: Sara Cabezas Molina / @saraheadz
Assistance: Lina Reinsch, Niklas Pick / @linareinsch, @pickipinkman
Models: Mimi Thoma from Miha Model Management, Marlene Schneider / @mimithoma @mihamodelmanagment, @raspberrygirll

Beauty now

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March 1, 2018

A clear reminder that beauty is everywhere. Callie and Luca in a story shot by Devin Blaskovic and styled by Keli Lucas.

Moscow bliss

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January 21, 2019

Two shining suns beaming all the sky of Moscow. A beauty story starring Anja and Marta photographed by Juliette Allix.

Pristine

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February 17, 2021

Connecting tradition and new generation in a harmony full of fashion scenarios. Nicole starring a story photographed by Isaac Calpe and styled by Oriol Robert.

Archiving Beauty

Archiving Beauty

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