What sets MXDVS apart is its ability to fuse the brutal with the tender, while creating designs that feel intimate and protective. Its pieces act as wearable fortresses, empowering the wearer to confront a world oversaturated with curated personas and superficial connections. Yet, beneath the militant silhouettes and stark imagery lies a profound sense of introspection.
For Reynders, MXDVS is a deeply personal endeavor, rooted in a lifelong fascination with the power of symbolism and the allure of the anti-hero. It’s a brand born from resistance—not only to societal norms but to the transient and disposable nature of mainstream fashion. With its independent production model and radical commitment to timelessness, MXDVS offers an antidote to the unsustainable churn of trends, prioritizing depth and craftsmanship over fleeting relevance.
MXDVS is radical, raw, and disruptive. What drove you to create a brand that feels like a manifesto against conventional aesthetics rather than a mere fashion label?
When I started at the end of 2015, creating yet another brand that simply slapped a logo on a hoodie felt far too easy. For me, it is essential to craft meaningful artworks—pieces layered with depth and poetry. Everyone who supports MXDVS deserves my full dedication in every design I create.
Your designs evoke a brutal, post-apocalyptic ethos. What role does confrontation—be it with tradition, society, or personal identity—play in shaping your creative vision?
I make pieces I love wearing myself. Black is our canvas—it doesn’t impose happiness, and it wasn’t always welcome in streetwear. Growing up, I was drawn to Yohji Yamamoto and Ann Demeulemeester, who made black a statement. The common thread lies in the use of certain symbols and imagery, challenging social matters through integration into my design language and therefore creating a post-apocalyptic ethos. Other topics lay close to my heart, like our t-shirt with the word ‘Einzelgänger’, which refers to being a ‘loner’.
MXDVS pieces feel like wearable fortresses. How do you see your designs protecting or empowering the wearer in today’s world of hyper-visibility and curated personas?
Confidence. That’s what they give. Clothing is a part of someone’s identity—our pieces help you see that identity more clearly. Whether it’s through silhouette, poetry, or design, they’re bricks and mortar for your wardrobe. Tools to express yourself.
The fashion industry is under fire for its environmental impact. How does MXDVS reconcile its radical ethos with the urgent demand for sustainability? Is there power in rejecting or reinventing the idea of “fast fashion”?
We make everything we can in our own atelier with our own seamstresses. We’re not chasing trends—that’s what kills creativity and sustainability. My goal for each piece is to create something timeless. At least the attempt is necessary for me. We produce as much as possible in Belgium, having two STOLL knitting machines in-house, which allows us to avoid mass production. If something about MXDVS is radical, it’s the attempt to not be bound by time. This is sustainability to me.
MXDVS exists in a space where fashion intersects with rebellion. How do you ensure the brand stays authentic to its underground roots while gaining mainstream traction?
We create niche products for niche minds.