Where High Fashion Meets Low Performance in the Most Unimpressive Race Ever

Avavav SS/25 show during Milan Fashion Week

At Milan Fashion Week, Avavav showcased its Spring/Summer 2025 collection in a unique runway show that humorously combined fashion and sports. Set in the Forza e Coraggio arena, models comically struggled to run, with some resorting to walking or even vomiting mid-show. Creative Director Beate Karlsson unveiled a bold collaboration with adidas Originals, featuring edgy designs and playful reinterpretations of classic sportswear. The show emphasized a humorous critique of both fashion and athletic performance, encouraging audiences to embrace a lighter approach to these serious realms. The collection launches in February 2025.

AVAVAV SS/25

Credits:

Brand: Avavav / @avavav
Photography: Veronica Ferri / @_aorta__

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