We ensure that each piece doesn’t have an elevated cost on the wellbeing of the planet, but in addition, the wellbeing of the people we work with. From the manufacturers to the office, everyone counts. Everyone also counts when it comes to our customers. We’re genderless, seasonless with no agenda other than to create quality timeless pieces. Diversity and inclusion naturally occurs with this mindset as we see the value in everyone regardless of shape, colour, sex, gender. Unfortunately, this is contre-courant, but our hope is to help make this ideology mainstream.
The sustainable aspect of Aleo Studio includes a philosophical approach: promoting gratitude, support, respect with an ethical production and a conscious communication. How difficult it is to prioritize these aspects in the business of emergent fashion brands?
The fashion industry has evolved in a way to encourage mass consumption and blind consumers from the exploitation of people and the harms to our planet. The cost of production is high for sustainable quality products which are also produced ethically. It is difficult for emerging brands because the weight of re-educating the public is in your hands, but at the same time you have limited resources. Your voice might not be loud, but it needs to be smart. It certainly triples the hurdles of starting a label, but if you’re passionate about doing things right, it is worth it.
Your debut collection “N°1” doesn’t have a season or a gender, and the color palette is made up by neutral tones, black and white. What should we expect for your next projects?
Please stay tuned.
In the positive spirit of the brand, mention three things that Aléo studio team is grateful for and three goals that you would like to accomplish.
We are grateful for our team, our amazing customers, and the planet. For our first collection we worked with a number of artists to share Aleo Studio through their creative mediums. We want to keep amplifying the voices of other creators, whether that is through art, conversations, or other creators of consciously and intentionally produced goods. We are creating a community that can be reached through our pieces but also through a communal space for expression.