With its second campaign, Non Degenerate Youth, Astria takes a firm stance against the creeping normalization of neo-Nazi and neo-fascist ideologies, which increasingly disguise themselves in the allure of aesthetic ambiguity.

The horrors of the 20th century risk fading into manipulated narratives and collective amnesia, allowing extremist ideals to resurface—not through overt symbols, but through a carefully curated visual language designed to seduce rather than alarm. Astria challenges this insidious mechanism, disrupting the silence that too often enables it.

Built on rigorous iconographic and semantic research, the campaign’s imagery forces a direct confrontation with uncomfortable truths. Provocative gestures demand engagement, exposing the mechanisms of deception and calling for collective responsibility in shaping a just society.

In a final act of defiance, Astria symbolically sets its own campaign ablaze, rejecting the silencing of marginalized communities and reaffirming its commitment to resistance.

Claudio Pagani, founder of Astria, states:

“Fashion history reveals that its true visionaries have always defied the status quo. Fashion is a universal language—capable of narrating and transforming society. In an era where style exercises and financial strategies seem to overshadow its deeper essence, we at Astria are committed to reclaiming this role. Our moral imperative is to raise our voice against the resurgence and spread of hate-fueled ideologies.”