Rick Owens x Dr. Martens

Spotlight on the latest capsule.

After the riotous aftermath of their last encounters, Dr. Martens and Rick Owens meet again—less as collaborators, more as accomplices. Newly launched, on October 16, 2025, this new release emerges without spectacle, distributed quietly through drmartens.com, rickowens.eu, and a few chosen partners across the world. It feels less like a campaign and more like a continuation of a long, obsessive conversation.

The 2025 capsule doesn’t chase novelty: it pares things down to the bone. Dr. Martens’ industrial discipline merges with Owens’ devotional distortion, resulting in three silhouettes that hold their ground like ritual objects. The Quad sole, pearl-and-yellow welt stitch, and architectural tongue become the framework for the Mega-lace system—a recurring motif in Owens’ universe, binding function and gesture into something that feels instinctive, almost remembered.

The lace itself circles back to Joseph Beuys, a ghost that lingers in Owens’ creative lineage.

“I thought I invented it, but I only recently realized my mega-lacing is a memory of the boot worn by Joseph Beuys during his 1965 action entitled How to Explain Pictures to a Dead Hare. It was one of the first art moments I encountered that formed who I am today. Isn’t it great to realize the power of what we retain subliminally? That mix of industrial construction, shamanistic ceremony bordering on pagan hallucination is still what keeps me going.” – Rick Owens

Rick Owens x Dr. Martens

Credits:

Brands: Rick Owens / @rickowensonline
Dr. Martens / @drmartensofficial
Words: Anna Renova / @renovaanna
Editor: Anca Macavei / @ancamacavei

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