Can you share with us an insight onto NNIDE.
NNIDE was created by me, Pia-Johanna Nikkilä, and my companion Davide Dellanoce. We had the desire to create something together; a work where our differences would balance well. We both share love for lingerie, even if in different ways, and this is why creating a world around that felt like the most obvious and natural choice. We have different ways of seeing lingerie which helps in the creating process. Lingerie is not an item solely for the user and this is where our balanced view comes into handy while creating something that can be a joyful for all sexes. We were expecting our first child when we started collecting and putting ideas together, but it would take three years until we actually launched it in June 2020.

What is your typical design process?
A feeling or moment that turns into a shape that then gets imagined with a color that transmits the initial feeling. Then starts the search for fabrics that can carry all these ideas, and during this search we start to create patterns together with experts. It’s in this collaboration that the important values of Nnide take place; the amazing work of Italian artisans that bring that perfect balance between our vision and something comfortably wearable. The search for the correct material was that sole thing that took the longest in the beginning of our journey. We didn’t only want to have fine and exclusive material but also full-heartedly represent the values of the companies they came from.

What inspires you? Do your collections have an essential, common source of inspiration(s) or is it different every time?
A mix of several things: rooms or locations in general, people, feelings, but usually everything begins with imagining someone in a specific situation and location dressed accordingly.