Alpine Etherea / ENNUE

ENNUE unveils its AW25/26 collection through Alpine Etherea, a campaign shot deep in the frozen stillness of Verbier. The season pushes forward the brand’s ethos, where Scandinavian rigor meets the raw demands of alpine life. Split between Stockholm and Verbier, ENNUE operates in a disciplined universe where performance, endurance and minimalism converge. AW25/26 sharpens this vision: engineered fabrics, precise silhouettes, and a pared-back aesthetic that holds its ground whether on icy slopes or in the city’s cold light.

Founded in 2024 by Emily and Daniel Stendahl, ENNUE moves between Stockholm and Verbier, letting geography dictate both identity and intention. Scandinavian precision guides every line and seam, while the harsh alpine environment dictates function and resilience. The outcome is premium outerwear distilled to its essentials: muted palettes, exacting silhouettes, and materials chosen for purpose. ENNUE resists seasonal extremes, instead crafting compact, coherent wardrobes that hold their edge on icy peaks and city streets alike.

“This season, we’ve driven our design language further—refining proportions by combining performance fabrics with silhouettes from outside the slopes. AW25/26 reflects on that contrast and explores versatility while remaining deeply rooted in function.” — Emily Stendahl, Creative Director

The new collection broadens ENNUE’s arsenal: a deeper exploration of sculpted silhouettes and a colour language rooted in the landscape. Layering becomes a key narrative across both womenswear and menswear, built from advanced materials designed to move, breathe, dry fast, and hold steady in demanding conditions. This season marks the arrival of ENNUE’s recycled shell ski sets, joined by a new family of voluminous down jackets, soft suede overshirts, expanded knitwear, technical four-way stretch trousers, and elevated base layers. Each category reinforces the brand’s focus on purposeful design and quiet, lasting impact.

Material is the architecture of the season. ENNUE shapes multi-layer shells that breathe against icy winds, wool blends that guard against cold while channeling moisture, structured fleeces, and stretch textiles that move like second skin. Recycled down warms insulated silhouettes, recycled PrimaLoft appears in select pieces and deadstock fabrics are woven into the mix, carrying traces of past lives, crafted for comfort and exacting temperature control.

“With our second collection, ENNUE will emerge as a clear voice in premium performance outerwear: pieces built for the mountains that transition effortlessly into everyday life. This season allows us to sharpen our focus and strengthen the brand’s position as a new standard in the industry.” — Daniel Stendahl, CFO

Credits:

Brand: ENNUE / @ennuestudio
Words: Mariia Glagoleva / @glagolevva
Editor: Anca Macavei / @ancamacavei

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