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Après everything / Nike x Jacquemus

The slopes just got a lot more interesting and a lot less forgiving of bad taste.

The best fashion collaborations don’t ask you to choose between looking good and being good. They make the question irrelevant. The Nike x Jacquemus Après Ski collection is exactly that; a collection that skis as well as it photographs, and looks as sharp at the bottom of the mountain as it does at the top.

Let’s be honest. For decades, ski fashion has been fashion’s most embarrassing relative — the cousin who shows up to Christmas dinner in a novelty jumper, loud, graceless and desperately trying to compensate. Even the most coveted luxury resorts, have never quite cracked it. They’ve given us expensive ski fashion. Not good ski fashion. There’s a difference. Then Simon Porte Jacquemus strapped on his boots, called Nike, and decided to fix it. The Nike x Jacquemus Après Ski collection, a 18 pieces of mountain-ready, GORE-TEX glory, landed in November 2025 and immediately rendered everything else on the slope irrelevant. This is not a case of a designer slapping a logo on a puffer and calling it a collaboration. This is something rarer: a collab that actually understands what it’s trying to do, and does it with the kind of conviction that makes you furious it didn’t exist sooner.

Here’s what separates this from the usual fashion-meets-sport cash grab: Jacquemus genuinely cares about skiing. The man is a self-confessed vintage ski-wear obsessive who grew up treating the mountains as his personal sanctuary. That obsession bleeds through every seam, and you can feel it. This isn’t a designer dipping a toe into a foreign world for buzz. This is a love letter, written in triple-layer GORE-TEX.

“I have always been a fan of skiing: It’s my favorite sport and has been my favorite winter getaway since I was young,” says Simon Porte Jacquemus. “Ski attire has always fascinated me, and I’m a big collector of vintage ’80s ski pieces. This collection with Nike is an opportunity for me to bring a new fashion story into our collaboration and into the ski community.”

At the centre sits the two-in-one GORE-TEX jacket. The exterior windproof shell pairs with a zip-in Primaloft bomber bearing a Swoosh at the chest and Jacquemus branding across the shoulders. Wear it together in a blizzard. Unzip the bomber for dinner. Look devastating either way. For women, the woven jumpsuit is the true revelation: stretchy, water-repellent, slim-fit, and somehow managing to look like something you’d wear to an opening while performing like it was engineered for the descent. It treats female athletes like the stylish, serious people they actually are. Radical, apparently. And then there are the skis, made with French brand Lacroix, vintage-vibe, muted orange and black, custom-matched to the buyer’s measurements at $3,190. Absurd. Magnificent. Extremely Jacquemus.

The fashion industry has spent decades watching sport collaborations built on aesthetics alone collapse under their own superficiality. This collection is the antidote. It looks like it belongs on a runway but performs like it belongs in a blizzard, and that tension is exactly what makes it matter. The colour palette is disciplined. The branding is confident without being loud. The construction is honest. In a world where skiwear is either performance-bland or fashion-hollow, Nike and Jacquemus found the third option: both, uncompromised. Après ski used to mean fur-trimmed boots and mulled wine. Now it means GORE-TEX with a French conscience and a Swoosh where it counts. The mountain just got a new dress code.

Après everything / Nike x Jacquemus

Credits:

Brand: Jacquemus, Nike / @jacquemus, @nike
Editor: Anca Macavei / @ancamacavei
Assistant: Leslie Guerra / @leslieguerraa

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