“I deeply believe that being genuine is the main driving force in any creative process. You can’t fake your true self.” “I wanted to create an honest perfume, it’s terribly dangerous for any creative to fulfil other people’s expectations, they generally produce their worst work when they do that.”
Art de Parfum is a family owned business. All the music for Art de Parfum’s campaign videos and marketing material is written by Ruta’s husband, musician Paul Humphreys, co-founder of pioneering British electronic pop band, OMD.”“Making scents could be easily compared to writing songs. Everybody is influenced by the same smells or sounds around us, but what requires a real master is to compose those notes in a beautiful accord. Simple, elegant but at the same time not too linear or predictable.” The founder, along with a dedicated team, emphasises the inseparable connection between planetary health and human well-being. Art de Parfum ensures all products are 100% cruelty-free, free from GMOs and endangered materials. Fragrances are void of nano-particles, and organic beetroot-derived alcohol is used. Environmentally-safe materials are employed in packaging, featuring 100% recyclable glass bottles and biodegradable cardboard for perfume boxes, all produced in the EU. “Perfumery is like any other modern “over produced” industry that is suffering from chasing profits, and it’s a shame that the niche category is turning into mass-market just because of its basic need to survive. Less consumption would really lead to more interesting and unique perfumery.” The line consists of 9 fragrances: Sabotage, Kimono Vert, Le Joker, Excentrique Moi, Gin & Tonic Cologne, Sea Foam, Sensual Oud, Signature Wild and a limited edition “Encore Une Fois”. The brand’s most recent launch is Sabotage, which made its debut last summer. A treat for gourmand enthusiasts, Sabotage is a nod to the 90s. It seamlessly blends a vibrant and boozy Negroni accord with the uplifting burst of bitter orange, red mandarin and mountain herbs. Unfolding into creamy florals, woods and white musk, sabotage evokes feelings of upbeat optimism and serene radiance.
Indulge in all the other scents in the line:
• Kimono Vert: A green floral, this luxurious fragrance exudes freshness, florals and calming notes. The fragrance is designed to help you find balance in our fast paced world.
Le Joker: A spicy and powdery woody fragrance. With hints of pink pepper, star anise and patchouli, Le joker invites the wearer to be daring and challenge the status quo.
Encore Une Fois: An exclusive edition, featuring rare materials, this fragrance strives to ethically recreate the essence of ambergris, evoking memories of sun-kissed skin and sea air.
Excentrique Moi: A woody floral that narrates a story of contrasts – sweet and bitter, herbal and earthy, with notes of dried fruits, tea and a base of cedar and gain wood.
Gin & Tonic Cologne: A zesty, bitter aromatic and fresh fragrance with hints of cedar wood, vetiver, incense, marine woodiness and a base of ambergris.
Sea Foam: Rich in natural oils, the fragrance opens with crisp, citrus notes that evolve into dry woods, salty water and finally into a creamy, lactonic fig.
Sensual Oud: A woody floriental fragrance. A smoky oud with animalic notes.
Signature Wild: A dark, woody, leather fragrance with a fruit note. The perfect balance between
delicate and strong, restraint and wildness.
