Mind Control

A talk with Chris Avantgarde

We had the pleasure of diving into the world of electronic beats and innovative sounds with the trailblazing DJ and producer Chris Avantgarde. Known for pushing the boundaries of electronic music, Chris has carved out a unique sonic space that captivates audiences worldwide. Join us as we explore the inspiration behind his groundbreaking tracks and gain insights into the creative mind of this electronic maestro.

Listen to Soundscapes vol.148, curated by Chris Avantgarde.

What is the story behind the choice of your stage name? Does “Avantgarde” stand for the innovation that you feel you have brought (and continue to bring) to the world of electronic music?

My last name in German is ‚Vornweg’ which loosely translates to Avantgarde in French, so thats the true origin of the artist name. I never intended for it to be or mean anything more than that, however over time I did feel like the meaning became a bit more appropriate as I often found myself seeking things that seemed a little ahead of their time both in my own output and in projects that I draw inspiration from.

Having a background as a jazz pianist, who have been your idols and your influences?

I would obviously have to name the classics like Thelonius Monk, Dave Brubeck, Keith Jarrett who I was exposed to quite a bit as a kid and tried to emulate early on but I also love contemporary musicians like Cory Henry or Jacob Collier (Both their NPR Tiny Desk concerts are amazing). Its not just Jazz though, I also really like what Ólafur Arnalds or Nils Frahm are doing when it comes to piano-based music.

It is well-known that when you establish your own label, in your case “VNTGRD”, you no longer have to compromise with anyone except yourself in terms of producing new music. However, throughout your career, you have also ventured into producing tracks for audiovisual products such as blockbusters, video games and trailers. We’re talking about clients of the caliber of Netflix, HBO, Sony, Warner Bros. and many others. How was it working with these giants? Did you have to compromise here or did you have creative control over the entire process?

There’s certainly a lot of compromise when working with big commercial clients, especially when it comes to final delivery of projects. In reality the client is king in these scenarios so you usually work to a very specific brief and towards an often predetermined direction. That being said, there is obviously and element of creative control in the sense that I have a specific sound that I cater to and are asked to do so for projects like that. Not just by clients but also by my agency who would put me forward for things they know will be more in my lane. As for the label, I have actually put it on hold for quite a while now, purely to focus on my own output and career with absolute priority. Running a label, especially VNTGRD, which was never run for-profit, takes a lot of time and resources out of your day so I needed to focus on my own work more when I realised that there was just too much of an imbalance between my own output and supporting and working that of others. We’re approaching a point in time however in which I am once again getting the itch of running an own imprint, mostly because I see and hear a lot of things I would love to support more.

All-time favorite movie? All-time favorite video game?

Movie: Mr. Nobody. Video Game: I spent quite a lot of time on Destiny and Destiny 2, unfortunately they ended up kind of ruining the game but there was a time where I was grinding those pretty extensively.

You have composed official remixes for Billie Eilish, The Prodigy and Nina Simone. Three different artists, three different genres. Do you believe that electronic music can be applied to any genre? Have you ever received feedbacks from the first two?

I strongly believe in the freedom to express yourself in any and all genres. The term genre alone frustrates me slightly as its a first step towards something we call „Schubladendenken“ in German which means a sort of stereotyped or pigeonholed approach to thinking. I always disliked the restrictions and have actively chosen to put as few restrictions on myself as possible when making and releasing music. Its a creative outlet after all. As for the feedback part, yeah we have had positive communications and the blessing from Billie’s team on my remix and her label ended up buying my version of the song which was first featured in a Call of Duty trailer. Same goes for The Prodigy, I remember getting email from Liam Howlett saying how much he loved the remix and as a long time fan of the group it certainly felt surreal.

Both in 2022 and this year, you and Anyma, one of the DJ from the Italian duo Tale of Us, have released two worldwide hits, respectively “Consciousness” and “Eternity”. However, it seems that the album covers are paradoxical and opposite each other. In the first one (“Consciousness”), there is an android floating freely downwards, while in the second one (“Eternity”) the same android is tied to strings with no escape. Could you explain this further? And where does this interest in science fiction come from?

As for the characters of Anyma’s show I would have to relay to Matteo to answer the question as he has come up with a whole story line and universe which these characters relate to and are protagonists in. I wouldn’t do his idea justice by spoiling some of that in here so you’ll have to wait and see for more in-depth explanations on that. My own interest in science-fiction I think is mostly based on the nurturing of a strong sense of curiosity about the world and our universe from a young age. I think once you sort of grasped what’s happening on earth in real time and what has happened here in the past you inevitably move on to wondering what else is out there and what will happen in the future? I’ve always been fascinated with the seemingly infinite amount of options and scenarios, so I think an interest in the pop culture aspect of science-fiction therefor has come only naturally.

Are there any specific philosophies or beliefs that you incorporate into your music?

Of course, I think the most important one for me is „Do I love this and does it make me feel something?“ If I can answer yes to both I know its worth pursuing the idea further which also kind of leads me back to my point from earlier in which I said that it doesn’t matter at all what genre that would be in. I guess over time I have developed a sort of signature sound where I know how to sonically get to the point of liking it and invoking a feeling. I think that now puts an element of consistency in my output without any specific genre constraints.

How do you prepare for a live performance and what goes into curating a setlist for different audiences? What is you approach to engaging with your audience? You have created the soundtrack for Ann Demeulemeester’s AW23 Show in Paris, how did it all come about?

I usually make a few versions of rough set-lists for each night. Picture a highway with different exits, depending on crowd reaction I prepare different exits which then lead to other highways. If I see that one direction worked better than another I will dive more into the first or vice versa. I also really like to mix harmonically so I tend to sort my tracks by groups of the same key or harmonically complimenting keys so that I can be sure that the transitions sound pleasant. Then of course with now having played many countries or territories multiple times I sort of know what to expect from a certain crowd so that definitely helps in preparing for a show. For the soundtrack of the Ann Demeulemeester AW23 Show Anyma actually approached me, given that I had worked for commercial clients in sync in the past we thought it would be great to join forces once again and make something for the show based on what they were looking for at the time. I just love working on projects like that, music in a supporting role for fashion or anything visual really just is a whole different challenge that to me is very fulfilling to rise to.

Can you talk about any upcoming projects or collaborations that you’re excited about?

I have a new song coming on Drumcode Records called „The Last Time“ which is a bit of a faster and high-energy take on my sound, so I’m looking forward to getting this one out there and to show that side of me. Then of course my track „Perception“ on Afterlife which has been received incredibly well live and has gathered support by artists in various sub-genres which I’m always very excited about. Also out soon on Afterlife is my third collaboration with Anyma called „Simulation“ which sort of closes the trilogy of our Ai-based spoken word vocal tracks. I’m also working on exciting collaborations with Kas:st and Kevin de Vries and am working on remixes for some of my biggest idols in this industry, more on that once I can speak about it. Lastly – I think the release date is now set for February – my remix for 8Kays and Juan Hansen’s song „Falling Down“ on Watergate which I’ve also been playing throughout the year. I’m excited to see where the journey goes and to be able to showcase more of my music to the world.

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