The Paris Design Week is a meeting point of visual languages and diverse practices: a place where experimentation and dialogue between the arts take tangible form. During this period, brands and institutions come together, expanding creative horizons and letting disciplines flow into one another. Fresh perspectives from emerging talents mingle with the vision of established figures, creating a harmony where apparent opposites find their balance.

At the heart of this spirit, inviting bold experimentation, is Flying Flea, Royal Enfield’s new electric motorcycle brand. As in previous years, it appears through a series of collaborations and a program divided into three acts, where music, craftsmanship, design, and installations follow one another in a lively, measured rhythm.

The connection to design and the outreach to a young, creative audience are strengthened through collaboration with L’École Duperré, a Parisian institution nestled in the city’s heart. Its spacious campus becomes fertile ground for innovation and cultural moments.

The initiative is rooted in the very engine of the brand: a core that drives motion and curiosity toward new forms, without ever losing sight of detail. Flying Flea blends heterogeneous elements, showing that form and technique are not separate worlds, but can meet in authentic objects where art and functionality coexist. The program unfolds across a series of events, designed to draw in a varied audience and offer a taste of the brand’s ethos as well as its place in contemporary art.