The Digital Amber is a London based brand founded in 2024 by digital artist Jojo Zan. Born in Beijing and now based in London, Jojo studied fashion design at the Royal College of Art and has since built a practice that explores the use of AR, VR and 3D printing to connect the digital and physical worlds. Her work examines the cultural and environmental consequences of technological development, addressing themes of digital waste, human identity and the fragile balance between innovation and decay.

The brand takes its name from amber, a natural material that has long preserved traces of past life. Reimagined in a contemporary context, amber becomes a symbol of future memory, holding the possibility of digital fossils and artifacts that endure beyond the age of virtual transmission. Through advanced 3D printing techniques and the use of sustainable, bio based resin, The Digital Amber creates wearable pieces that embody both preservation and transformation. Each accessory is polished by hand to refine its texture, and the material continues to evolve as it is worn, gradually revealing shifting surfaces over time.

The creative vocabulary is built on three recurring concepts. Erosion and Preservation reflects natural processes of weathering and fossilization. Digital Memory explores how intangible existence can be translated into physical form. Future Archaeology imagines the relics that might one day be left behind by contemporary civilizations. These ideas materialize through experimental structures such as flexible chainmail, which achieves both strength and fluidity, and through the integration of sustainable materials that recall ancient forms while embracing technological precision.

In 2023, Jojo collaborated with Meta and Xtended Identity on the Queens of the Metaverse project, contributing a phygital AR design that merged virtual and physical presence. She also worked as a student ambassador for Gravity Sketch, presenting a garment collection conceived entirely in VR. Her debut runway contribution at Beijing Fashion Week transformed her digital concepts into a wearable accessory collection, integrating 3D printed pieces into physical garments to highlight the possibilities of hybrid design.

The Digital Amber has since expanded its vision into more complex series of accessories. At Beijing Fashion Week the theme of human relics evolved into soft armor forms that recalled muscle and nerve systems, including arm guards, eyewear, waist pieces and body chains. These works embodied what Jojo describes as “extensions of the digital body,” blurring the line between protection, ornament and memory.

In 2025, The Digital Amber presented a collaborative photography project with Saif, combining Jojo’s exploration of future relics with the photographer’s study of nightscapes as places where urban humanity, street culture and fragments of nature meet. This body of work remains in its first release stage, awaiting presentation through select media channels and platforms.

Later that year, the brand made its official appearance at the London Fashion Week FLAIR Showroom at One Great George Street, introducing Relic Tower, a collection that investigated the relations between virtuality, memory and the body. The showcase signaled a further step in establishing The Digital Amber as a label committed to questioning permanence, decay and identity in the digital era.

At its core, The Digital Amber is both archive and artifact. It approaches wearable art as a way to preserve the traces of human experience while acknowledging the inevitability of change. Through technology, craft and conceptual research, the brand creates objects that belong at once to the past, present and future.