Hui rediscovers and perfectly inherits the mysterious totems and special crafts of Chinese intangible cultural heritage. What does tradition mean for you and how important is innovative exploration in exchange?

The Chinese culture for thousands of years: embroidery, lanterns, umbrella oil paper, dragon design, Yingluo, copper money… These traditional oriental cultural elements are my inspiration. In fact, it is difficult to gain recognition of Western fashion circles and even the younger generation of the modern China with pure Chinese style. Good design needs ingenuity. Intangible cultural heritage is the soul of Chinese ingenuity. It is the social responsibility of a designer to protect and inherit the lost craftsmanship and ensure that, future generations understand their charm and style.I love traditional culture, and I also hope to “redesign” modern fashion elements and the beautiful technology of the Chinese heritage; integrating the culture of eastern and Western fashion. I would like with my design to activate the Chinese intangible heritage and make it part of our life (mainstream), showing “the east tune” of the fashion design to the world. The design is a journey of eternal innovation. I enjoy exploring and redesigning integration and creating a cultural collision with the exchange between East and West. If I have a better expression it is the international elaboration on the Eastern DNA. This is my life: traditional elements and international expression.

Future plans you want to share with us?

I hope that by arousing the world’s interest in design, the cultural heritage of Shenzhen and China, they can change lives and promote the development of the Shenzhen fashion industry, making China the design guide of the world. With “clothes” as a medium, we will “redesign” modern fashion elements and Chinese cultural heritage, building a fashion design bridge between Shenzhen and the world. We will speed up the exchange and the development, collaborating with the international fashion creative industries, constantly enriching and enhancing the creative gene and the innovation of the city.

Which is the best advice you were ever given in life?

My husband said to me once: “be a pure person and do pure things”.