Iacsite x Nasty

SS25 Collection preview supported by Nasty.

Three rooms. One atmosphere. Installation. Ritual. Release.
This was not a launch. This was invocation.
It was a rite. A night you either lived – or missed. 

I. The Reveal
For one night only, IACSITE revealed its latest collection within a space that reimagined the act of presentation itself.
The pieces emerged within an installation, not static, but alive,  suspended like totems across concrete and shadow. Alongside, an intimate photo exhibition unveiled the new campaign: stark, raw, unfiltered. Vision in motion, form as memory. It wasn’t a presentation. It was presence.

II. The Descent
As the night deepened, so did the rhythm beneath it. The collection worn by 10 models during the whole night moved from stillness to sweat, shifting from object to experience. The floor gave way to movement with techno sets by some of the most exciting local rising stars Paula Sanz, 8YTCH, DANN and Ale Munich; light dissolved into rhythm. No runway, no spectacle. It wasn’t a show. It was transmission. Just bodies. The collection shifted from object to energy, worn, danced, dissolved. A collective exhale. Berlin spirit, Milan night. Couture stripped of distance.

III. The Ritual (NASTY Room)
Part altar, part photo set, the NASTY Room became the magnetic core of the night. Set in a raw brick corner, lit by red neon, it radiated ritual energy. A black vinyl bed glistened under candlelight, inviting bodies to kneel, pose, or simply absorb. This was not just a backdrop. It was a mood: seductive, ceremonial, subversive. People posed, photographed, and confessed in low light under the NASTY sign. Identity became performance. Flesh met flame. A temporary temple for the visually devout. The space was a séance for style – and it burned.

Iacsite x Nasty

Credits:

Brand: IACSITE / @iac_site
Photography: Gordon Schirmer, Liza Magalashvili / @fotome_official @laizrrr
Models: @aureliabagnaiii, @alessia.lazaretti, @caterina.gaetani, @aacquafinaa
Nasty Logo: Nine Watts / @ninwattss

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