Weiraen’s most recent collection offers a range of read-to-wear, in contrast to your first collection which was entirely comprised of made to order pieces. Was this a shift you were planing to undertake, and do you intent to tap into the RTW market more often in the future?
After my debut collection, I saw a new challenge for myself would be looking for a better balance between artistic expression and wearability. I always want to make works that are innovative and groundbreaking, but at the same time I don’t want this to be a constraint to reach a broader audience. Creating a RTW capsule collection is my first step into that direction, and it was a testament to my capability as a designer. I will never stop making dramatic, other-worldly pieces as they are essential in my aesthetics, but I don’t want my design to be inaccessible to my audience as well. You will see both couture, made-to-order only design, as well as wearable pieces in the collections to come.
New York is notorious for its multifaceted fashion and art scenes, but we’re all familiar with the lengths people go through in order to establish themselves in a city of such magnitude. How did you manage to navigate through NYC’s demanding environment as an upcoming brand? Any word of advice to other aspiring designers out there?
New York is where I lived and studied so it was a natural starting point for me. In New York, it is very easy to make friends with designers or creative talents of some sorts so I can constantly learn from them, whether it be their success or failure in designing and in creating a brand. It might sound like a cliché but New York has been the most inspiring city to me and most of our audience also live here, since New Yorkers are the most receptive to new trends and new design. I’m not at a position to give advice to other aspiring designers yet as I’m still growing and have so much more to learn.
Your creations have been worn by a number of celebrities, ranging from Julia Fox to Halle Bailey. Who would you like to see wearing Weiraen in the future?
Hunter Schafer, Grimes, Zendaya…… The list goes on. Once I am done with a collection I love seeing it worn by others, traveling to different places on their own. It’s like the collection has a life of its own beyond mine. This allows so many other people to use my work in different ways that I haven’t even thought of. This in turn inspires my creativity.
You create intricately crafted jewellery and accessories with an otherworldly appearance. Can you briefly talk us though the technical process behind these designs?
Usually I start with thinking about how to utilize the common materials around me to visualize the virtual reality-ish, futuristic sense in my design, using the most accessible to make what seems unrealistic tangible.
We look forward to seeing what the future holds for Weiraen. But until then, is there anything you’d like to share with us about your upcoming projects?
I have already started working on my next collection and really hoping to bring this one back to the runway. Please stay tuned!