What is your current state of mind?

Optimistic, confused, tired, happy, enraged, driven.

Disturbia is a family-owned reality since 2003, can you shed us some light onto your darkness and tell us a bit about yourselves, your background. Who is behind it and how did it all start?

I had the seed of an idea for the brand whilst I was as student at Northumbria University studying Fashion (Frank). After graduating and generally being dissatisfied with everything, I decided to start to make my own clothes. Got samples made, my photographer girlfriend shoot them, we build an e-commerce website mainly on intuition, and the rest they say is… a slow and steady 20 years of blood, sweat and tees. Helen and I have worked in cahoots on the brand since day one and I believe the key is our collaborative and opposing skill sets.

How did you choose the name “Disturbia”, is there a specific story behind?

A university project required us to create a brand, and so I was interested in the similarity of the words suburb and disturb, and the punk connotations of the dichotomy. So this eventually became a portmanteau of the words, and et voila: Disturbia. It stuck.