Meet José Peon, the visionary behind a brand that doesn’t just challenge fashion—it redefines it. Born in Cuba, Peon began his artistic journey in sculpture and painting, but it was only after relocating to the U.S. in 2021 that his creative universe truly expanded. Introduced to the limitless possibilities of 3D design by a colleague, Peon abandoned the traditional canvas for something far more dynamic: fashion. Peon made his mark on New York Fashion Week with his debut collection, Home, on September 7th, 2024. Featuring 27 striking looks, the collection explored themes of identity and belonging, with 3D-printed elements at its core. The industrial setting transformed into more than just a runway—it became a performance, where Peon’s futuristic designs blurred the line between fashion and sculpture. In a dramatic finale, the Cuban flag appeared, grounding the cutting-edge showcase in Peon’s heritage and weaving tradition into the fabric of innovation. It was a powerful conclusion to a boundary-pushing event. Select pieces from the collection will drop later this year, solidifying Nooon’s ascent in the fashion world and positioning Peon as a creative force to watch.
With his brand Nooon, Peon is rewriting the rules, fusing technology and textiles into garments that do more than just clothe—they distort, elevate, and reimagine the human form. His signature exaggerated silhouettes twist reality itself, turning wearability into an avant-garde art form.
As the “Home” collection unfolds later this year with select pieces dropping from the runway, nooon® pushes further into a reality where fashion becomes more than aesthetic—each piece stands as a marker of the shifting landscape of identity, a reflection of a world where home is no longer a fixed place, but a dynamic, evolving construct in an ever-fragmenting culture.
Unveiling Nooon by José Peon
Credits:
Designer: Jose Peon / @josepeoon @nooon.os
Stylist: Ocean Savage / @oceansavage
HMUA: Nica Tan / @bynicatan
Words: Elena Murratzu / @elena.murratzu
Production Co: 199X New York / @199xnewyork
Executive Producer: Dakota Griffin / @iamdakotagriffin
Production Coordinator: Laura Kim / @laurahrkim
Production Coordinator Asst: Athena Li / @ath3nali
Runway Sound Production: Woosik Kim / @wo0sik & Yongwhan Kim / @bakedinseoul
Photographers: @jaiiiiiiiiison, @nico.daniels, @sxuicune, @sivan_miller,
@benjaminisaackessler, @lianbenoit
Videographers: @ruusdiaz, @leonczik
Talents:
@nela_canti, @alrosenje, @vvyujii, @realengo
@444NIC, @lucius_firmin, @freesami__, @killfallou
@boyoteugly, @212212212.212, @evazelll
@diacrosse, @jackiepottah, @sage_burress
@drewincolor, @alekzanderread, @itstiffyg
@ch111oe, @thatsnotaisha, @ignzr, @reidwrld
@yvonnesayless, @mayaavery, @stefantesliuc
@_mandypham, @princefegaa, @1psykhe
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