Light, time & colour / Davines

Creating beauty from inside out, a spotlight on Davines latest hair care collection.

Promoting and transforming a holistic, healthy and sustainable lifestyle concept into a beautiful reality is their mission. Creating beauty from the inside out is their passion. And “Light. Time & Colour” is their latest collection. Four innovative looks that stand as an emblem of the process of interpreting female individuality initiated by Hair Art Director Tom Connell for Davines.

Davines style is a reflection of curiosity and openness to the world and of the Italian heritage of history, art, design and good taste. The Davines group, now recognized leader in the formulation and manufacturing of high-end skin and hair care products begins its journey in Parma in 1983, with the Bollati family’s idea of establishing a production laboratory. Promoting and transforming a holistic, healthy and sustainable lifestyle concept into a beautiful reality is their mission. Creating beauty from the inside out is their passion. And “Light. Time & Colour” is their latest collection. Four innovative looks that stand as an emblem of the process of interpreting female individuality initiated by Hair Art Director Tom Connell. The artistic suggestions to which he gave life are permeated by the cultural influences that most fascinate him. This is how you refer to fashion, music, art, design in a collection that wants to play with the boundaries of the traditional concept of hairstyling. The portraits lead you on an emotional journey that crosses multiple cultural spheres: from the rebellious attitude of punk to the iconic collections of Alexander McQueen, from Japanese architecture to the nature of Colorado. Just some of the suggestions evoked by Tom Connell in this latest creative process, thus leading to a collection that combines talent in shaping hair with other artistic dimensions. The colour becomes the protagonist, synergy between light and time. The looks reveal a harmonious chromatic tale: the shades, although daring, are united by an unusual balance between details and contrasts that are sometimes delicate and sometimes clear.

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