Inspiring the desire to never go back home. Muses Camilla and Delia in a summer story by Marco Giuliano and styled by Anca Macavei with Permare Swim.
Can you share with us an insight onto Permare.
The name means “for the sea” or “by the sea” which is relevant to us as we are working with a regenerated nylon fiber which is derived from ocean waste. The translation in Spanish is Para mar which sounds like “Para amar”: “for love” or “To love” which resonates with what drives and motivates us every day: passion for excellence and a deep love for design, craft and the feminine. I also think it’s important to share that we are an only women team which has been extremely empowering, nurturing and empathetic.
How would you describe Permare in 3 words?
Atemporal, elegant and innovative.
What kind of fabrics do you like to work with, are there any specifically you would like to explore in the next collections?
For now, we are working with ECONYL a 100% regenerated nylon fiver derived from ocean and consumer waste that would otherwise pollute the earth and Italian Lycra Xtra Life. In the next collections we would like to explore other types of sustainable fabrics, especially some with textures and colours. It was important for us to use some sustainable fabrics since we believe that as brands it is now necessary to take care and protect of our beautiful Earth in any way possible.
What is your typical creative design process and where do you draw your inspiration from?
The creative design process is a very organic one inspired by daily life, cinema, garments or lingerie.
I try not to look at swimwear while brainstorming and defining the mood of a collection. We then move to the sketching and designing phase before starting the prototyping process. It is during this last stage that we bring the final adjustments and details. We keep tweaking things until we consider that we have reached the perfect cut and the most flattering fit.
How important are sustainability and ethical practices to you?
It is the most important and is one of our core values. We believe it is brands’ responsibility to be as sustainable as possible and to educate the customer on this matter and on ways they can help with the climate crisis. We produce in small quantities so that what we make we sell and hence don’t waste. We produce locally and ethically. We like for our employees to be able to grow and develop while working with us. Making swimsuits is one of the most complicated craft I have been able to observe, and it is through a lot of research, hard work and constant exchange with our manufacturers that we were able to obtain the quality we reach for.
Future plans you would like to share with us?
We are already working on the next collection. We just finished the design process and are now moving to the fabric selection stage, which is very exciting. We are also working on a collaboration with an artist who is also a very close friend, in this collab we will integrate swimwear and jewellery in an innovative and fun way.
Midsummer dream
Credits:
Photography: Marco Giuliano / @marcogiulianoph
Styling: Anca Macavei / @ancamacavei
Fashion: Permare Swimwear / @permareswim
Models:
Delia at ABC Models / @de_liae @abcmodelsmilan
Camilla / @camillaaalibrandi
