Can you share with us an insight on Pigsuit.
Pigsuit is a play on words, a play on fashion. A play on everything really! I didn’t want to create a label that took itself too seriously, because I don’t take myself too seriously.
It’s a fabulous space to collide worlds with, as it’s for everyone a little against the grain.
I feel that your creations breed the rebellious spirit of punk, paying a tribute to Vivienne Westwood and her iconic “Sex” boutique. Can you tell us more about the inspirations behind your brand and collections.
Absolutely! Growing up part of a D.I.Y subculture, painting and pinning our jackets before a gig or sewing ourselves into half made outfits before we’d play a show was birthed from the history of Queen Viv and Malcom McLaren.
As a kid, everything Malcom did became gospel and embedded itself into the fabric of what inspired me. It naturally became the foundation I propel my collections from. Today, I’m inspired a lot by feeling, by emotion, by the power of fabulous wāhine (women) in my community and their anarchistic strength in standing up against our oppressors.
What about your creative process, how do you start working on a collection?
Lately, I’ve been diving inward with my creative processes, I have been looking to my Māori heritage and developing stories that help me learn and process my culture. It’s a multifaceted place to start from and I’m enjoying the different angles in which I approach my work.
Coming from this place to start a collection makes the process that much more personal to who I am. Having my heritage intricately woven throughout the creative processes of my work alongside the fabulous, silly, frivolous, ostentatious traits that I like to embody when working on collections helps with the movement when shaping and working on pieces.
You state that Pigsuit is ”bold and unapologetic with an often politically activistic tone”. Do you have a clear set of principles that underline your brand, and if so which are they?
PUSH BACK, ADD MORE, RIP OFF, RE-DEFINE, BE SMART, BE DUMB, BREAK, RE-DO, ANNOY, RESIST, PURSE FIRST, QUESTION, QUESTION AGAIN, ANNOY, CHANGE, LEARN, UN-LEARN aaaand BE FABULOUS. Not, particularly in that that order!