Tell us a bit about you, your background, how did it all come about.
Let’s say I have been immersed in fashion since very early stage, I moved to London soon after high school to study Visual Merchandiser at the London College of Fashion, this experience in London definitely shaped my vision and taste for fashion. After London I moved back to Florence, my hometown where I worked for many years for Luisa Via Roma, followed by 7 years in Berlin working for Gucci as Visual Merchandiser for Germany. In those years  I felt the need to travel and experience different cultures in order to forge and feed a strong creative mind, I traveled the world for two years till I felt the urge to come back to my roots and start something for myself. Being born and raised in Florence made very easy access to Jewellery making, here we have the best Jewellery laboratories and wherever you walk you can spot them, they are spread all over the city. Needless to say as soon as I came back I immerse myself into jewellery design, I started creating little sculpture like pieces for some electronic music artists till I decided to create the very first LIASE collection, and so it begin…

What is the story behind the choice of the name “Liaise”?
This is a pretty simple answer, LIASE is the anagram of my first name, ELISA, I wanted something short, easy to remember and that had a connection with my name.

Highlight your brand in 3 words that evoke a specific mood or feeling.
Edgy, fluid and iconic.

Your brand is deeply rooted in Florence’s artisanal tradition, blending old and new techniques. How do you strike a balance between preserving these honoured methods while incorporating modern design elements into your work?
Nowadays we need to work as fast as possible because the demand is high and people don’t wanna wait, new techniques are helping in this, 3D design and  printing for example is faster and more precise. I still use my skilled local artisans to finish the pieces as I like to work together with these people and share opinions to create the best version of my vision. Creating is a process, an evolution that brings people and skills together; we add details we define shapes, weights, the artisanal work is so important to me, it’s the thing that adds uniqueness to the jewellery itself.