Can you tell us the founding story of MASH and how the concept of transcending conventional fashion boundaries came about?

As the founder of the brand, I consider myself first an artist, then a fashion designer. It was crucial for me to present something different to the world; I strive to evoke emotions in people, to inspire them to think and connect. My intention is to provoke anger, tears, internal conflict, and eventually reconciliation, to make people feel alive and engage deeply within themselves, inciting a slight discomfort. I believe that “pushing beyond accepted limits” was not just a deliberate action but rather what I have been inherently doing all my life – exceeding these limits as a person. “MASH,” at the core of the brand, is my soul – this is the fashion I create. I find mainstream fashion intolerable, just as any art form that lacks depth. It cannot simply be another attractive item on a hanger; it must convey, communicate, and stir up something, even if it is the simplest thing in the world.

How does MASH reinterpret goth and punk subcultures and themes to create a unique fashion statement?

I’m really drawn to punk and goth cultures, particularly because they’re often seen as taboo. However, the world tends to pigeonhole us with stereotypes. For example, there’s a misconception that if you’re into punk, you’re probably using drugs in some dilapidated apartment with a couch reeking of urine. This isn’t true. It’s possible to embrace different aspects of yourself. You can appreciate the classics while still harbouring a rebellious spirit. You can be goth and enjoy piano music. You can be multifaceted. The world needs to understand that our appearance, musical preferences, or beliefs don’t necessarily align us with stereotypical groups. If someone has an alternative look, it shouldn’t confine them to a specific label. I live by the mantra “live and let live, and stop prying into my life.” ״MASH” is embody a blend of strength and power with softness and romanticism. It’s a kind of tough love.

Can you share any pivotal moments that shaped the brand’s identity and direction and what gap in the fashion industry do you aim to fill?
It’s evident that my brand’s identity reflects my own. A pivotal moment for me was deciding to no longer hide who I am. Admittedly, I’m still in the process, but I’m making gradual progress and revealing more of myself. Each day, I delve into deeper self-reflection, breaking years of silence. “Mash” stands as a bold proclamation to the world, affirming that I have significant thoughts to share, regardless of whether they are universally accepted. My aim is to infuse depth into what is superficial and to bring ‘ornamental fish’ into deeper waters. My goal is to elevate my brand beyond just being a label; I want it to genuinely represent its values, independent of global trends. I aspire to connect with my audience in a direct, unspoken manner—what you understand and feel from my work is what you know. Live by that insight. The brand is dedicated to making a positive impact. We are proudly 100% vegan and firmly oppose animal cruelty. Aligning with this, we offer a 10% discount on purchases to those who adopt pets from local adoption shelters.

How did the founder’s personal experiences or background influence the vision and ethos of MASH?

I reside in a region deeply affected by perpetual conflict. Growing up in a nation with a history of war, but I have always held a firm belief in peace and the inherent goodness in most people across the globe. Even during periods of supposed calm, the undercurrents of conflict remain — be they ideological clashes between political extremes or divides within secular and religious groups. These continuous tensions subtly permeate my work, highlighting the personal struggles of those living under such challenging circumstances. I delve into themes like guilt, post-traumatic experiences, and depression.Themes that are universal to all human beings.
Currently, it’s crucial for me to use my art to advocate for peace and to silently protest against government actions. I firmly reject the idea of retribution or “blood for blood.”