How important is sustainability in fashion nowadays from your perspective?
I believe very important. We are on a dangerous path at this time with our resources and our planet. The textile industry is creating a huge amount of pollution and waste. There is no doubt that change has to happen, for every individual person and from industries side as well. In creating our own label we see the chance to take new paths and make decisions, which have a positive, constructive impact. For example which materials we use and where we manufacture our clothes. The contribution we can make begin with the materials and chain of production. We also had to learn a few things in the beginning, for example that not everything that has Italy written on it necessary really is. So it’s not always easy to get all the required informations from manufacturers that are relevant for us and our philosophy. But we do our best to make a positive impact, and we have learned that being fully responsible and sustainable is a process and entails constant development. To that we are committed.
What is the mark you’re looking to leave with your brand?
I wish to initiate a new appreciation and sensuality for the amount of work that goes in to a garment. Customers did loose the feeling for that. We want our customers to re – experience and feel this value when wearing our clothes – we ant to do our part in giving back the appropriate value to each piece of clothing and the skill and resources that went into it.
Future plans you want to share with us?
First of all we have specific goals when it comes to sustainability: to use only natural fibers, recycled fibers and substitute fibers of natural origin by the end of 2021 is one of them. These include wool, silk and linen but also Modal, Cupro and Tencel. We also want to become even more transparent about our local productions in Germany, our products and materials. In addition we want to lower our imprint by making more pieces that are made to order items. These can also be customized, so they really fit uniquely for each customer. Next summer we have our first digital printed pieces, which are created in-house in our Berlin atelier. We are looking forward to that! Finally we are very much looking forward to being able to reopen and to have the personal direct exchange with our customers again! We have opened our store in December 2020, just before corona started.