An idea always comes to me when I’m not expecting it. I am a big daydreamer and my thoughts sometimes lead me to an idea for a garment I would like to make. I always feel excited when I think I am on to something so I sketch the idea, which then leads to other designs. I then take this to toiling/sampling stage, where the initial idea can change again. My partner is also a creative (photographer), he has helped me a lot to bring my vision to life.
You decided going against the norm of the biannual seasons, by creating one main collection for the year. Everything is designed and made in house, with online orders being made to order, to reduce wastage. How much is sustainability important for you?
Sustainability is very important to me, and I try my best to have as little wastage as possible. Everything is made in either very small batches or made to order. I only buy the amount of fabric that is needed, and I save any usable scraps. Last year I had the idea to start to make Remnant Tops, using these scraps. They are all one off pieces, which I really enjoy making and is a great way to minimise wastage. By doing one main collection a year, I aim for the pieces to be quite versatile and transeasonal. I also carry over some designs that I think work from previous collections, such as the Slit Trouser, which was one of my first ever designs, and still one of my favourite pieces! Each piece I design is made for longevity, I hope that each of my customers keep their pieces to wear over and over again.
Which do you think is the future of the fashion industry in the intricate nowadays context?
Hopefully the end of fast fashion.
What do you think is a fashion designer’s biggest struggle today?
I think it is very important to take time out (I am very bad at this), the mindset of getting caught up in thinking you have to be busy all the time and what the next step will be. Fashion is a very over saturated market so it is very easy to compare yourself to others, so I think it’s good to set your own individual path and stick to it.
I haven’t been able to work on any performance work for the last year so that is a big wish that I hope will come true in the upcoming year. And then, you know, to just keep going.
Any future plans for you would like to share with us?
I’m currently working on some new textile explorations for my next collection as well as creating some winter basics (to be released soon). It’s hard to plan too far ahead right now, but I’m hoping to have some small pop up events, when it all calms down, so watch this space!