Besides being the creative director of Sara Wong, you also have a Master’s degree in finance in addition to fashion design studies. Can you share with us an insight on your background and how it all start?
I suppose that the finance studies have definitely broadened my logic and structural process abilities with a very different mindset. I am quite sure to have a good sense of rationality and balance that combined with my creativity allowed me to find the right mix of commercial viability and design. My first professional approach was with an accounting firm where I worked for some years but very soon I understood that it couldn’t be my future and I decided to change it. My career in fashion started officially in 2010 when I returned to China and took over the position of Creative Director at Maxrieny (now Sara Wong). I worked immediately on the collection but also I reinvented the interior design of our spaces.
Why you decided to give your name to the brand?
After 10 years in the company where I gave my vision and everything was under my artistic direction reflecting my personality, I feel it is now the time to put all myself in my collection, including my name, in order to give a strong identity to the brand. I want my women to recognise themselves in me and this is a way to tell them “this is me, this is Sara Wong”.
What about your creative design process? How do you start working on a collection?
Before the pandemic reduced our movements, I usually travelled very much and loved to meet people. I am always attracted by different cultures. When I visit a country I pay attention to all the details and fix them in my mind then when I start the design process I put them together. My collections have no boundaries on time or space. I found inspiration also in daily life, in little things, but also in art, that’s my first passion. When I work on a collection I feel like an artist who is creating his artwork.
What’s the story behind the FW/21 collection showcased here in our photographs?
I got inspired by the Mongolian culture, in particular the period of XIX century when the “New Culture Movement” has been spread inside China, and lot’s of Mongolian intellectuals, especially those who had returned from overseas, brought back home the culture from the west.