When did you start your career in the world of fashion and how did you end working with jewelry?
I have always loved fashion, especially jewelry. Even as a child, I remember saving up to buy designer jewelry and even making some jewelry myself. I think I knew that I wanted a career in fashion long before I was accepted as an art major in high school. During high school, we experimented in many fields of art but I was mostly drawn to photography and started to be interested in fashion photography.
My initial dream was to be a fashion photographer and over time, I have discovered more fields that interest me that I want to combine with my love for photography.
Shortly before the pandemic, I went back to designing jewelry for myself. I got much positive feedback and people asked me to make the same pieces for them. Then during lockdown, as I was finishing my degree in Communication Studies, I had a lot of free time and I was designing new pieces daily. I found much joy in the whole process – from designing a new piece and searching for the right materials for it, to hand making it. Then, it seemed only natural to go into business and launch omè.
How do you approach jewelry design? How do you start working on a collection?
I usually start working on a collection by creating pieces that I would like to wear.
Then, I design more styles that are inspired by them. During the process, I find inspiration from art, music and places I have travelled or want to travel to. The jewelry pieces I create are timeless and my collections are a combination of classic and playful styles.
What pushed you to start your brand?
What pushed me to launch omè was probably the corona pandemic. Life seemed to have stopped and along with designing and creating pieces for myself and my friends, I started thinking about what I would want to do once the pandemic was over. Launching a jewelry brand of my own felt natural.
Where did the idea for the brand name come from?
A good family friend suggested the name after I told her I wanted to launch a jewelry brand. The name of the brand is an abbreviation of my name- Omer. I liked the idea that the brand name would be connected to me as the brand reflects who I am and my style – somewhere between the elegant and the simple.
As a child most of our vacations were in France because my parents had friends who were living there at the time. I have very good memories from the small towns, villages and of course from Paris. I have always loved the French landscape, style and culture so I chose to add a French punctuation mark to my brand name.
Where are you based at the moment?
We are currently based in Israel.
How do you deal with the social media environment? Does it affect your creativity positively or negatively?
Social media has both positive and negative effects. I focus on the benefits it brings both to me and to my brand. I believe it offers a lot of great possibilities for people who are interested in starting an independent business. Social media gives the opportunity to people to express themselves, their dreams and vision and share it with the world.
Social media also provides artists and brands with an opportunity to reach a wider audience than was possible before. Although it has become clear that not everything you see on social media is real, it is possible to use the social network to our advantage and benefit from it. For example, apart from the ability to show the identity of my brand on Instagram through photos from productions, social media helps me get the kind of inspiration which would not have been possible without it. We are able to see different places, views and cultures without physically being at a destination and inspiration is infinite.
Pearl-looking pieces of jewelry can be associated with a retro aesthetic. Is your personality associated with your brand’s identity?
Yes, of course.
The pieces I design, the styling and the photographs I take of a collection all reflect my personality.
As I mentioned before, my style is a combination of elegance and simplicity. The pieces I design for omè follow this pattern. All the pieces I design are pieces that I wear myself both in day-to-day life and on special occasions.
Current state of mind?
It seems to me that everything is possible.
Exciting plans for the future?
Many, but without going into too much detail, I plan to keep creating and evolving along with omè.
Photography: Marco Giuliano / @marcogiulianoph
Styling: Anca Macavei / @ancamacavei
Jewelry: Omè / @ome.____
Interview: Iro Bournazou / @irwb
Set assistant: Francis Brinkman / @francisbrinkman
Styling assistant: Hedvig Anvik / @hedviganvik
Editorial assistant: Inga Lavarini / @ingalavarini
Model: Maria Viola at Sophie Moldes / @mariaviolab @sophie.models