Purity and authenticity: the In Aéras universe is designed to heal the body, mind and soul through intimate rituals connecting you to the powerful and pure nature of the island of Sardinia. Listening to the island’s rhythms with nature, herbs, the arts and magical healing rituals that have always characterised life in Sardinia, In Aéras creates products that capture sensory memories offering a unique journey between ancient remedies and new botanical compositions.
“In Aéras is my wild soul, my deepest passions, my research in the holistic field, my many trips around the world, but above all, In Aèras is born from the air I breathed on my island: full of smells, with its strong, stable and peaceful silence, full of infinite sea horizon views“. Alice Ziccheddu, In Aéras founder
The island’s purest medicinal plants and their spirit-essence are used to create narratives that transport you to the myths and landscapes of a truly energetic land. These plants have always been used in Sardinian folk medicine and enlivened through ritual. The island forged their DNA and vision. It gifted to us the ingredients in their most powerful and pure version. It allowed us to collect them under a fortifying sun softened by a continuous wind whilst surrounded by a meditative silence. In Aéras is created with rigorous attention to natural production methods and embraces a short distribution chain. In a raw and suggestive setting, all stages of production take place in Sardinia, from the cultivation of the herbs to the final packaged product. Whether grown in the wild, or grown on the land managed by the laboratories, the raw materials are harvested according to nature’s natural rhythms. The laboratories have decades of experience in Sardinian medicinal herbs (studying them, with production, safe-guarding endemic species precious for their quality and purity); extraction (with unique patented extraction systems designed to maximize quality) and they convey their expertise in the formulation of green and safe cosmetics. In Aéras creates contemporary wellness rituals. Everything we apply on our skin becomes part of our being, absorbed by our body and mind. In order for each application to be highly efficacious, we formulate our products with the purest and most precious ingredients that the nature of our island offers. We do not compromise on anything: from the gathering of raw materials, the production process to the packaging. We follow the ethics of sustainability so that the impact of our footsteps on the planet remain gentle and our land preserved.
ANIMANUDA: The collection focuses on the precious actives of Juniper, Helichrysum and Lentisk. Their main physical properties are: protective, astringent, anti-aging and nourishing. Their energetic spheres promote: strength, vitality, grounding and protection.
SILENTIUM: The collection focuses on the precious active ingredients of Thyme, Lavender and Myrtle. Their main physical properties are
moisturising, toning and antioxidant. Their energetic properties stimulate calm, balance, clarity, courage and healing.
VISIONE: The collection focuses on the precious active ingredients of Sage, Rosemary and St. John’s Wort. Their main physical properties are anti-inflammatory, re-epithelizing, healing and anti-aging. Combined with its energetic properties, Visione evokes an intimate and profound ritual stimulating the inner vision.
“We sang, we died, we danced from father to son, growing in number and experience on the island. We called ourselves S’ard, which in the ancient language means the dancers of the stars. Nobody could read and write. We passed the earth as light as water.” Sergio Atzeni, Passavamo sulla terra leggeri
In Aeras / Ancient Rituals
In Aéras / @in_aeras