The Wild Side – in other words, the “wild way.” In the English-Japanese dictionary, the word “wild” is translated as “rugged, wild, uncivilised,” but the first definition that appears in the Cambridge Dictionary is “uncontrolled.” A state of being uncontrolled (by human reason). It can therefore be used to describe the state of a wild, untouched land, or it can mean a state of madness in which human reason has lost its hold.

“This is a concept project that proposes an edgy worldview unique to Yohji Yamamoto that has never been seen before, in collaboration with various brands and artists, focusing on fashion, art, and lifestyle. We will release a series of special items in a wide range of genres, without being limited to any specific category. In this project, Yohji Yamamoto will actively collaborate with other brands and people in a wide range of lifestyle fields, including not only fashion but also art, to develop items, products, and artwork. A polyphonic project that actively invites other companies and people through “collaboration”.

Kié Einzelgänger was originally initiated in 2016 as Ageless Einzelgänger LLC with the partnership and permanently rebranded as Kié Einzelgänger ® in Manhattan, New York since 2019. Along the dissolvement of the past partnerships, this brand independently re-located in  Antwerp, Belgium.

This chosen word, “Einzelgänger”: a maverick or a person who walks alone, became a stable umbrella to the brand identity. Kié Einzelgänger unceasingly promotes the ambiance and the image of the “Einzelgänger” to the individuals. This melancholic portrayal of Einzelgänger character has been well-harmonized with the brand’s original research on the visual arts of the interbellum (inter-war) period between 1920s- 1940s with an inevitable influence of the Surrealism and the Dadaism. This persistent research on this specific period has been an infinite library to this brand since the very first production in 2016. This brand desires to maintain this certain aesthetic of the Interbellum period and merge to the 21st centuries by continuing on endlessly applying the classical elements to each creation.