What kind of philosophy flows through your brand’s veins?

Our philosophy is based on based on longevity, inclusivity and sustainability. We create conscious collections that are not trend or season-led. Our pieces, based on geometric shapes, are timeless and wearable. Our jewellery is genderless and available in 21 sizes. Sustainability and ethics underpin the brand. We exclusively use recycled 18-carat gold, originating from second-hand jewellery bearing ‘Chain of Custody’ (CoC) certification. Our diamonds are laboratory-grown, meaning that they are chemically, physically, and optically identical to mined diamonds, but are not derived from conflict zones and haven’t caused environmental degradation or exploited workers. Manufacturing by hand in Paris, we keep our operations as local, traceable, and ethical as possible.

Give us an insight into the brand, who is behind it, how did it all come about.

Veins was launched in 2022 by French/British brother and sister duo, Edwin and Julia. The brand was developed in response to socio-environmental issues arising during the global pandemic. As the fashion industry was being forced to re-assess its relentless seasonal calendar and excessive production, a shift was emerging towards quality, moderation and sustainability. Julia wanted to create a brand that embodied these values, creating high-quality investment pieces, crafted locally using recycled and sustainable materials with minimal waste.

What is the story behind the choice of the name.

Veins remind us that, beneath the skin, we are all constructed the same. We chose this name as a message of inclusivity and unity. We want to celebrate difference while remembering that we are innately equal and connected simply for being human beings.

Let’s talk about your recent designs. Can you introduce us to the collection, the references and the motifs?

Our core collection ‘Les Octos’ is based on geometric shapes, most notably the octagon. There is nothing more timeless or ephemeral than geometry, these forms have sustained for centuries. I love sharp angles and the reflections and shadows that they cast. I’m always looking for that contrast between light and dark, soft and hard, feminine and masculine. The octagon embodies all these things. While minimal in essence, we play with repetition, accumulation, intricate paving and colourful stones, creating pieces that are both simple yet complex. We are currently developing a collection of larger diamonds, 2 carat and above, with custom ‘invisible’ bezels that reveal the stone from every angle.