The brand’s recent showcase during London Fashion Week was inspired by hair and its significance as an ancestral hand down. The inspiration is very intriguing and rather peculiar for a fashion collection. Could you tell us more about the collection and the motivation for your inspiration?
Hair is a very intimate thing, Everyone has such a personal relationship with their hair. Being an introvert I tend to observe, rather than speak and hair is the first thing I notice. Hair reflects mental state, identity, and status. This is the element of fashion psychology and people that intrigues me, getting to know people from a distance. Sometimes the fashion industry can be flashy and loud, and my brand reflects a more personal approach. No matter how much you can speak, who you know, or what you are wearing, your hair exposes you, it is your natural state. Everyone has hair and using this organic fibre feels very grounding, it’s accessible and reachable, everyone has the opportunity to be creative with their hair. I want to show human nature in an avant-garde approach that challenges norms by using unconventional materials to make clothes. My clothes encourage contemplation, presenting an alternative paradigm in design thinking.
The narrative behind your latest collection reflects your idea of embracing the ordinary. Taking something as a source of inspiration that is easily negligible. Can you give us some insight on how you draw your inspirations? Let us in on your creative process.
There is no inspiration for me in terms of contemporary fashion references. I find it in daily life, if you focus on the details of life you will find inspiration. As a designer, you’re inspired subconsciously. I take pictures of things I see in my daily life, my trauma, my family, and my memories. Even a pigeon on the street with their feathers splayed out in interesting shapes, I took a picture and allowed this to influence my designs. I like to remind myself ‘I can make ordinary or ugly things, pretty’. The foundation of my creativity is embracing and finding inspiration in the ordinary and accepting the present.