We are very close and the nature of our relationship and personalities is reflected in our ideas, we want to let our designs and aesthetic speak for themselves. We are lucky to have great communication and trust each other, which makes the creative process easy, seamless and each of our voices heard.
How important are sustainability and ethical practices to you?
It is at the very core of our practices, and is what brought us together. Both of us had bad previous experiences in the fashion industry and saw closely how toxic, unsustainably and inherently throw-away the industry was, that is why we wanted to create our own brand, in order to apply a standard of ethics and core principles rare among big fashion companies. We try to create the change we want to see, to redefine the standards of the industry and raise awareness about issues like the effect the fashion production has on the planet, how companies treat their employees, and inclusivity about gender and size. That is why creating in a conscious and inclusive way, and being close to our customers is at the core of Still Apparel’s vision. We make most garments to order and will use fabric scraps, deadstock and leftovers whenever possible, to avoid waste. We consider ourselves as a slow fashion brand, so we try to apply sustainability and good work ethics in every step of our process.
Looking ahead, where do you see your brand in the future?
After years of remote online meetings, Anna will finally move to Berlin permanently and join Marine, to work physically together and have more opportunities for direct collaboration. This past year Still Apparel has grown a lot, we have been noticed by more and more people, had more opportunities like collaborations, editorials, photoshoots, interviews,etc, so we hope to follow that path and we can keep doing what we love, sharing it with people. Our goal is to raise awareness about a more conscious fashion and to do our part to change the industry.
Tell us a secret.
As a brand we work to be as transparent as we possibly can so we don’t keep any hidden secrets.
But if you want to know more about our personal, unadvertised facets and features as designers, you’ll have to spend more time with us. Secrets come into view with shared experience, and you can begin to unravel our details at our premier retail and atelier location in Schönleinstr. 26, Berlin.
