Colekt crafts niche perfumes and fresh skincare routines that blur the lines between art, culture, self-care and self-expression. Its interpretation of beauty centers around creating a curated wellness set that can be played with and mixed together for a unique experience.
“As an art collection, Colekt is meant to be collected. Each piece is playing a part in the full story and adding a layer to the experience. With all the elements, you are able to mix textures, scents and multiply uses in order to craft your own palette and create a unique experience adapted to you and your uniqueness” Ellen Af Petersens, co-founder and creative director.
Colekt is a Stockholm-based clean beauty label in creation and exploration inspired by Scandi nature. Through their close collaboration with Acne Design and Acne Photography, Colekt has the ambition to translate creativity from the cultural heritage and seasonal mood and impressions and expressions around the world, in arts, fashion, design and architecture. Cutting edge in genderfree clean beauty and contemporary branding concept – niche vegan exclusively composed fragrances high in natural content and niche clean active skincare with a sustainable approact, creating products in a slow sourcing of vegan exclusive natural ingredients and a slow responsible production in limited collections. The brand tries to capture nature in a bottle and develop timeless and meaningful routines.
Colekt offers a Scandi clean beauty routine with natural active formulas that will boost the skin, delay aging and shield the skin from environmental stress. While the fragrance collection is created by three very different expressions – “La Chambre Stockholm”, “Persona“ and “Void”. The three initial fragrances are developed in close collaboration with a noteworthy perfume house in France and produced in Sweden. All three fragrances are deep and multi layered, composed by all natural ingredients and with an intense fragrance image.The full bodied scents capture impressions and expressions from around the world, full of sentiment and complexity, but definitely for everyone, to be used all day, all night – anytime and anywhere.
The brand is embracing its cultural heritage as the routine is inspired by traditional Scandinavian beauty practices and features signature ingredients from the Nordic flora. It also tells a story, the clean perfumes are designed as a travel road map in Sweden where you visit the Scandinavian woodland through notes of oakmoss, a garden in spring with rhubarb, mint and basil, etc. Translating beauty products into an art palette, Colekt finds the design and visual appearance are equally important as the content and you will find references of the painter Stindberg in its packaging, synergy in each product name and work with new artists and talents through its collaborations.