Tell us a bit about you, your background. What made you start your brand?

After graduating from Istituto Maranogni London, I realized that the only way I can fully express my creativity and follow my own concepts is by starting my own brand. Growing up in Vienna, I started working with textiles in elementary school at a very young age, so I always dreamt of having my own brand one day. Being able to fulfil that childhood dream of mine is really wonderful.

What about your design process, how do you start working on a collection?

An ongoing theme throughout all collections I have ever worked on is visual perception. I start my secondary research with information relevant to the concept, and then have a rather organised approach to how I work. I usually follow certain steps, starting with primary research which then evolves into draping, fabric experimentation and the form of the actual garments coming at the very end. My work sort of evolves from the whole process. I like to use a range of mediums such as, drawing, photography, and digital collage which all help inform the final garments. I then further highlight the concept with various fabrics, colors, manipulations, and prints; developing the designs until the collection is at a final cohesive stage.

You state that this collection is inspired by the significance of perspective in determining someone’s reality. Can you tell us more about the key concepts and inspirations behind it?

Since I am four years old my vision has been increasingly worsening. Over the years, blurry and distortion has become a second world for me. The objective of this collection is to portray my reality. With a prescription of -10.00 on my right eye and -9.00 on my left. Symmetry becomes asymmetry, colors blend into one, textures protrude over one another. Juxtaposing all elements, this collection is meant to bring the wearer a step closer into my visual reality.

How did you choose the textures and prints to represent this collection?

Drawing inspiration from my visual perception, the aim was to create strong protruding textures against more subtle and soft transparent fabrics, to highlight my different perceptions, and how they change depending on how close or far I am.